Data Privacy

Device Information

As described below, we collect information from and about the computers, phones, connected TVs and other web-connected devices you use that integrate with Breadsbakery.sg, and we combine this information across different devices you use.

Information we obtain from these devices includes:

Device attributes: information such as the operating system, hardware and software versions, and browser type.

Device operations: information about operations and behaviors performed on the device, e.g. mouse movements (which can help distinguish humans from bots).

Identifiers: unique identifiers, device IDs, and other identifiers, associated with the same device or account.

Network and connections: information such as the name of your mobile operator or ISP, language, time zone, and IP address.

Cookie data: data from cookies stored on your device, including cookie IDs and settings.

  1. B) HOW DO WE USE THIS INFORMATION?

We use the information we have (subject to choices you make) as described below and to provide and support the growth of Breadsbakery.sg. Here’s how:

Provide, personalise, measure and improve Breadsbakery.sg: We use the information we have to deliver our Products, including to measure and personalize features and content and make suggestions for you (such as Products or pet articles you may be interested in or relevant topics you may want to follow in our forums etc.) To create personalized Products that are unique and relevant to you, we use your past browsing data on Breadsbakery.sg; how you use and interact with our Products, pet products vendors, and users; and your geographical location.

Product research and development: We use the information we have to develop, test and improve Breadsbakery.sg and its existing features, including by conducting surveys and research, and testing and troubleshooting new products and features. We also use your information to share with other users on e.g. how many users are currently active in the Product you’re looking at, or if a user has recently booked a Product in a given destination or region.

Provide measurement and analytics: We use the information we have to understand the usage of Breadsbakery.sg better, to know how many people use it, and how they use it.

Promote safety, integrity and security: We use the information we have to verify accounts and activity, combat harmful conduct, detect and prevent spam and other bad user experiences, maintain the integrity of Breadsbakery.sg, its Products, and data, and promote safety and security on Breadsbakery.sg, and for all the data we collect.

Marketing and Communication with you: We use the information we have to send you marketing  and email communications, communicate with you about Breadsbakery.sg, our Products, about a conversation you’re having with a supplier, and let you know about our policies and terms of use. We also use your information to respond to you when you contact us, to assist you better with an existing or upcoming purchase.  

  1. C) HOW IS THE INFORMATION SHARED?

Upfront, we do not sell any of your information to anyone. Your information is shared with other parties in the following ways:

Suppliers of Products:

We are required to communicate and share your information to the supplier with which you booked a Product so that the supplier knows your required purchase information and when you will be starting your Product. We give your name, your nationality, your phone number, your email address, and other information provided, including all the information entered into the purchase form, when making a purchase, and other information collected post-purchase, to the supplier. The supplier requires this information to process your tour. The supplier and other users will furthermore receive all the information that you pass to them via our messages and chat system inside Breadsbakery.sg. All suppliers on whose behalf we facilitate purchases of Products have agreed to the Breadsbakery.sg terms and conditions and accepted this Breadsbakery.sg Data Policy.

People and Suppliers that you share and communicate with:

The users and suppliers who you communicate with will receive all the information shared and communicated. In order to help and assist you, we furthermore share all this information with a few select Breadsbakery.sg staff so that they can assist you better with your communication, existing or upcoming Product purchases. When you make an enquiry via Breadsbakery.sg and respond back to e.g. a supplier via email, this information still goes through Breadsbakery.sg and is shared with the supplier, via Breadsbakery.sg, as well as the few select Breadsbakery.sg staff.  

Public information:

Public information on Breadsbakery.sg can in principle be seen by everybody, including if other people do not have an account in Breadsbakery.sg. This includes comments you make in our forums, comments to a travel article or blog post. We may furthermore share questions or concerns that you raised with Breadsbakery.sg Customer Service, and provide an answer to such questions publicly, to better assist other users of Breadsbakery.sg.

Content others share or reshare about a page on which you’ve contributed some content:

When you post a comment, make a review, upload an image, or in any other way make some information publicly available on Breadsbakery.sg, such information may be shared via Breadsbakery.sg or other channels by other users.

Information about your active status:

When you are logged in and on Breadsbakery.sg other people will be able to see signals telling them that you’re active, or when you last used Breadsbakery.sg, when they check your profile.

Apps, websites, and third-party integrations on or using Breadsbakery.sg:

When you do a login with Facebook or Google+, they will know that you logged into Breadsbakery.sg, so this information is shared with Facebook and Google. Same applies if you do a social media share or like with a social media channel such as e.g. Facebook, Google+ or another third party platform.

New owner:

If the ownership or control of all or part of Breadsbakery.sg changes, we may transfer the information to the new owner.

Sharing with Third-Party Partners:

We share analytics and browsing data with third parties such as Google, Facebook, Instagram and other third parties for marketing and analytics purposes, including improving Breadsbakery.sg as a product. Most of this data is, however, only accessible on an aggregate manner.

Our auditors and other people may have access to some of your purchase data, but merely from a legal perspective, e.g. when we’re having our accounts audited by an accredited auditor company.

Vendors and service providers:

We provide information and content to vendors and service providers who support our business, such as by providing technical infrastructure services, analysing how our Products are used, providing customer service, facilitating payments or conducting surveys.

Law enforcement or legal requests:

We share information with law enforcement or in response to legal requests.

  1. D) WHAT IS OUR LEGAL BASIS FOR PROCESSING THE DATA?

We collect, use, and share the data that we have in the ways described above:

as necessary to fulfil our Breadsbakery.sg Terms of Use;

consistent with your consent, which you may revoke at any time through the Breadsbakery.sg profile page.

as necessary to comply with our legal obligations.

as necessary for our (or others’) legitimate interests, including our interests in providing an innovative, personalized, safe, and profitable travel service to our users and partners, unless those interests are overridden by your interests or fundamental rights and freedoms that require protection of personal data.

  1. E) HOW CAN YOU EXERCISE YOUR RIGHTS PROVIDED UNDER GDPR?

Under the General Data Protection Regulation, you have the right to access, edit, rectify, port and delete your data. You will be able to do such under your Breadsbakery.sg profile page.

  1. F) DATA RETENTION, ACCOUNT DEACTIVATION, AND DELETION

We store data until it is no longer necessary to provide our services and Breadsbakery.sg as a product.

This is a case-by-case determination that depends on things like the nature of the data, why it is collected and processed, and relevant legal or operational retention needs.

For all files submitted via Breadsbakery.sg message system, we will delete any file with a storage time of 24 months or more.

If you decide to close your Breadsbakery.sg account from your Breadsbakery.sg profile page, we will deactivate your account and delete all your profile information. Please note, however, that we in our files may retain some information associated with your account and past transactions for purposes including backups, fraud prevention, dispute resolution, investigations, and compliance with legal requirements.

As a registered Breadsbakery.sg user, you can modify your email subscription choices at any time on the Breadsbakery.sg profile page. Please note, however, that we reserve the right to send you other communications, including service announcements, administrative messages, and surveys relating to your Breadsbakery.sg account, without offering you the opportunity to opt out of receiving them.

  1. G) HOW DO WE RESPOND TO LEGAL REQUESTS OR PREVENT HARM?

We want you to feel confident about using Breadsbakery.sg, and we are committed to protecting the information we collect. While no website can guarantee security, we have implemented appropriate administrative, technical, and physical security procedures to help protect the personal information you provide to us. For example, only authorized employees are permitted to access personal information, and they only may do so for permitted business functions. In addition, we use encryption when transmitting your personal information between your system and ours, and between our system and those of the parties with whom we share sensitive information, and we employ firewalls and intrusion detection systems to help prevent unauthorized persons from gaining access to your information.

You should be aware that where you link to another website from this website, that Breadsbakery.sg has no control over that other website. Accordingly, Breadsbakery.sg cannot guarantee that the controller of that website will respect your privacy in the same manner as Breadsbakery.sg.

We access, preserve, and share your information with regulators, law enforcement or others:

In response to a legal request, if we have a good-faith belief that the law requires us to do so. We can also respond to legal requests when we have a good-faith belief that the response is required by law in that jurisdiction, affects users in that jurisdiction, and is consistent with internationally recognized standards.

When we have a good-faith belief it is necessary to: detect, prevent, and address fraud, unauthorized use of the Products, violations of our terms or policies, or other harmful or illegal activity; to protect ourselves (including our rights, property or Products), you or others, including as part of investigations or regulatory inquiries; or to prevent death or imminent bodily harm. For example, if relevant, we provide information to and receive information from third-party partners about the reliability of your account to prevent fraud, abuse and other harmful activity on and off Breadsbakery.sg.

Breadsbakery.sg is a general audience site and does not offer services directed to children. Should an individual whom we know to be a child under age 13 send personal information to us, we will delete or destroy such information as soon as reasonably possible. People below 18 years old will not be able to make a tour purchase.

  1. H) HOW DO WE OPERATE AND TRANSFER DATA AS PART OF OUR GLOBAL SERVICES?

We share internally within the Breadsbakery.sg Companies and externally with our partners and with those you chat and message with around the world in accordance with this policy. Information controlled by Breadsbakery.sg and Boomarama Media will be transferred or transmitted to or stored and processed in Singapore or other countries outside of where you live for the purposes as described in this policy. These data transfers are necessary to provide the services set forth in the Breadsbakery.sg Terms of Use and to globally operate and provide Breadsbakery.sg to you.

  1. I) HOW WILL WE NOTIFY YOU OF ANY CHANGES MADE?

We may update our Data Policy from time to time. We will notify you of any changes by posting the new Data Policy on this page. You are advised to review this Data Policy periodically for any changes. Changes to this Data Policy are effective when they are posted on this page.

  1. J) HOW TO CONTACT BREADSBAKERY.SG FOR ANY QUESTIONS YOU MAY HAVE

The data controller responsible for your information is Boomarama Media who you can contact here.

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